And the industry was coming out of a big slump at the time. CEO of.. SW: His dad started farming and processing raisins in Fresno back in the 1920s, and since then, Kalem has bounced around pretty much every corner of the industry. "I Heard It Through the Grapevine Lyrics." Musicians such as Ray Charles and Michael Jackson even got in on the raisin action, singing their own versions of "I Heard It Through The Grapevine" for later commercials. A new version of Last.fm is available, to keep everything running smoothly, please reload the site. I says, 'in Canada? It even led to an unauthorized collectibles guide published in 1998, cataloging the many items based on the clay characters. The California Raisin Advisory Board. Like that. Because, in Fresno, California Raisins has always meant something bigger than a couple of claymation figurines singing "I Heard It Through the Grapevine.". Go directly to shout page. Box Office Software produced a different, unrelated California Raisins computer game in 1988 for the Apple II, Commodore 64, and PC compatibles. There were California Raisins lunchboxes, then Hardee's started handing out plastic Raisins figurines with Cinnamon 'n' Raisin biscuits. If you enjoyed this article, subscribe to receive more just like it. And that is something producer that producer Sarah Wyman has made very clear to me since she began digging into the orgins of the California dancing raisins ad. Hey. SW: Ross Vannelli is a music producer. Playlist, Written by: Norman Whitfield, Barrett Strong, Lyrics Sony/ATV Music Publishing LLC, Tratore. You know? SUNMAID AD: My girl talkin' bout my girl. BK: So the bottom line was you didn't have industry consensus. Your email address will not be published. The California Raisins, Michael Jackson, and more Creedence Clearwater Revival - I Heard It Through The Grapevine (Official Music Video) Creedence Clearwater Revival 36M views some 80s music. More than 2 million people bought their albums and listened to the Raisins covering songs including "Lean on Me" and "You Cant Hurry Love." SW: CALRAB came up with and promoted new recipes that used raisins, it went to bakery conventions, it pitched raisin stories to food magazines and newspapers. And the band wasn't playing heavy metal or rock 'n' roll. RV: I think within 4-5 months it was platinum! SW: But by 1994, the packers had reached a consensus. His crime: growing raisins and then deciding to sell . Sunmaid had always been the golden child, and now, they were making off with the family fortune. In fact, the industry was on an upswing. WERNER: 'Our thanks again on behalf of Paul McCartney. Earlier this year, the CRMBwhich did not respond to my request for commenthired a brand new Vice President of Marketing. Heard it, heard it! And they had good reasons to be! Most of the time when we buy raisins, we have no idea where they came from. Werner's big idea was going to be a risk, especially without the celebrity spokesperson the client had requested. In The Simpsons episode "'Tis the Fifteenth Season", The California Raisins were spoofed as The California Prunes, on a special entitled Christmas with the California Prunes. Like the Archies before them, the imaginary band was a hit. The mockumentary-style show created a full backstory about the bands rise to stardom and delved into the histories of each of the individual Raisins, who had names by this pointA.C., Beebop, Stretch, and Red. Kalem Barserian, along with around 40 raisin growers, packers, and industry members, was in that room. Commissioned by the California Raisin Advisory Board (CALRAB), a trade group of raisin producers in Californias Central Valley, the commercial was part of a multi-million dollar campaign to combat slowing raisin sales. Strong came up with the idea and asked Motown writers Holland-Dozier-Holland to work on it with him. TikTok video from Shug (@sonyastanford2). The 1980's TV commercials for California raisins have been called some of the best ads ever made. [1] The California Raisins were popular in the mid-to-late 1980s through claymation TV commercials and animated specials, winning an Emmy Award and one nomination.[2][3]. 16:20 How do you distinguish your raisin bagel from my field to your field? Raisin farmers rely on good weather and conditions to grow their product. A California Raisins Fan Club began in 1987, which included a Grapevine Gazette newsletter and various memorabilia. Yeah. [5] The following year, the Raisins appeared in the Emmy Award-winning A Claymation Christmas Celebration, singing the Christmas carol "Rudolph the Red-Nosed Reindeer". SW: The winning concept was a raisin with big eyes, a defined nose, and a wide mouthperfect for lip syncing. SPEAKER THREE: For all that I remember of the California Raisins as characters and the songs and the happy meal toys and all that stuff, it didn't work. Or did the dancing California raisins cause more trouble than they were worth? (981) $9.95. Now, the story of a man many call an outlaw. Whod have ever thought that a beloved Motown classic would be brought back to life by a bunch of animated dried fruit? Needless to say, their band history borrowed heavily from the types of origin stories real bands tended to have. Please take time to look at pictures I try and show condition clear as possible. And ultimately, when everyone failed to agree, the raisins took the fall. While the songs popularized the phrase, they inspired the hit kids cartoon series "The California Raisins" in the 1990s. California Raisins. The musical mockumentary was again created by Vinton Studios, and was nominated for a Primetime Emmy Award. Constitution Avenue, NW We were so embarrassed. Sarah tells us what happened next SW: In 1994, a group of raisin packers voted to shut down CALRAB. With the musicians all in a room, live, everything. Hey, I heard it through the grapevine Not much longer would you be mine Said I heard it through the grapevine Hey, I'm just about to lose my mind Honey, honey, yeah (Heard it through the grapevine Not much longer would you Be my baby, yeah, yeah, yeah) Honey, honey, I know That you're letting me go Hey, I heard it through the grapevine CH: We're back. And then we threw the baby out with the bathwater. But in 1986, that's just what happened when the California Raisin Advisory Board launched a series of ads by the California Raisins, a group that existed only in . Lead vocals in the group were sung by musician Buddy Miles. And so he says, 'Ok fine. MM: Obviously raisin growers and packers, they compete with each other. SW: Kalem Barserian, raisin industry veteran, again. It's very successful in that sense. HARRY OVERLY: I know for a fact that there is animosity that still exists within the industry of what happened back then. He said: WERNER: He would not approve the nose that I put on the raisin, no matter what I did, he wouldn't approve of it! You don't, right? November 12, 1986 SW: You guys, it's from Paul McCartney's manager. SW: For the packers who did have their own brands and worried Sunmaid was running away with raisin sales, there was another issue. Raised in the California sunshine WERNER: He volunteered and said 'I won't be paid, I just want to be a raisin, I have one thing I need to ask though, I will not talk to anybody from the advertising agency, and I will not talk to any clients. Scientists mull polarized light detection from alien life-forms, Nano-mechanical sensors wired using photonics, E. coli outbreak leads to massive flour recall, First human CRISPR trial passes safety and ethics review, Cephalopods: Natures camouflaging masters, Scientists detect gravitational waves for the second time, Colorful secrets of chemical elements with slow motion flames. et Cie, S.C.A. AD TWO: We know raisins are natural, but kids just know what they like. Unknown; no label specified. The California Dancing Raisins ad has been called one of the best of all time. KB: We're not getting our fair share of it. SW: Then, you've got nature to think about. They go on for pages and pages, carefully typed out on letterhead and hand-written in beautiful cursive. Photo: A Claymation Christmas Celebration / CBS The Raisins Were Featured In Will Vinton's 'Claymation Christmas Celebration' On CBS In 1987 KB: And at this point, even though I had to vote to kill it, I side on the other side, where I helped put that program together, and was successful for ten years. And, for better or worse, they're also in it together on that front. Then in 1989, a 13-episode Saturday Morning Cartoon show calledThe California Raisin Show aired. But, that's not where this story ends. RAISINS CHRISTMAS: Rudolph the red-nosed reindeer It's those sensational California Raisins in the Emmy-winning Claymation Christmas celebration, next! MICHAEL BRUNSFELD: The first step in this was we need somebody to create some raisins that are going to dance around. SPEAKER FOUR: My mother thought they were great, and she collected the figurines. Find many great new & used options and get the best deals for CALIFORNIA RAISINS: i heard it through the grapevine PRIORITY 7" Single 45 RPM at the best online prices at eBay! WERNER: Well, you know, we were at this point, we were like what else is new. I'm Charlie Herman. Who'd have ever thought that a beloved Motown classic would be brought back to life by a bunch of animated dried fruit? They needed to be the life of the snack bar. I mean. The California Raisins released four studio albums on Priority Records, BMG, and ZTT Records between 1987 to 1994, and their signature song, "I Heard It Through the Grapevine", landed on the Billboard Hot 100 and peaked at number 84 or 85. [22], Last edited on 21 February 2023, at 23:33, "TV Review; 'Claymation Christmas,' On CBS", "On View: A Feat of Clay: The Creator of California Raisins Molds an Animated Easter Special", "Stardom Is Feat Of Clay For California Raisins", "Bad 25: Spike Lee Brings Michael Jackson Back to Thrilling Life", "The California Raisins for Commodore 64 (1988)", "California Raisin Raisin Puppets: Late 80s - Early 90s", "It's Always Sunny in Philadelphia: A Very Sunny Christmas", "Celebrating Every '80s Reference in That RadioShack Super Bowl Commercial", "California Raisins Set for Comeback in Live-Action Feature", Official Will Vinton (LAIKA) Studios Site, The Clay and Stop-Motion Animation How-To Page: "California Raisin Raisin Puppets: Late 80s - Early 90s", https://en.wikipedia.org/w/index.php?title=The_California_Raisins&oldid=1140822520, "What Does It Take (To Win Your Love)" b/w "I Got You (I Feel Good)" - 1988, Purple Vinyl 7", "I Heard it Through the Grapevine" - 1988 (single, extended peaked at #84 on the, This page was last edited on 21 February 2023, at 23:33. Test your MusicIQ here! So, give them raisins! Almost like you can hear the band warming up "I Heard It Through the Grapevine" in the distance. We love hearing from you. He's written songs for bands like Earth, Wind and Fire, the Gap Band, and more recently, he's done covers with Kanye West. I said, 'Ok, that's one piece of the marketing puzzle. Just to make the ad would cost $300,000. Our collection database is a work in progress. Was the Dancing Raisins ad a success? It was the sequel to the Emmy-nominated special Meet the Raisins! WERNER: My job, I called it jack of all trade. WERNER: We want sunglasses on them, I want to put them in Converse sneakers, but untie the laces, and they gotta look hip, basically. SW: That's another thing that makes the raisin industry different. Almost across the board, everyone I spoke to had good things to say about the ad itself. They were all over the country, on mugs and lunchboxes and tee shirts. But an even bigger faction of raisin packers did not have their own name-brands. RAISINS: Oooh I heard it through the grapevine, raised in the California sunshine. Find top songs and albums by California Raisins including I Heard It Through the Grapevine, Santa Claus Is Coming to Town and more. First of all, you've got that family dynamic. And though the process is time-consuming and expensive, Werner's performance managed to win them over. Browse 55 i heard it through the grapevine stock photos and images available, or search for california raisins to find more great stock photos and pictures. SW: Back in Fresno, the raisin growers and packers watched with amazement as the Dancing Raisins turned into superstars. They filed a petition, and that's it! STANDS4 LLC, 2023. See more ideas about california raisins, raisin, grape vines. Members, was in that room were worth process is time-consuming and expensive, werner 's big was. 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