However the question that has been put forward by critics is the involvement of manufacturers of fatty, sugary snack products going to help reduce obesity? And how much money will the GPs take to pay themselves management fees? To meet this commitment, it is necessary not only to encourage individuals and families to desire, seek and make healthier choices but also to create an environment in which those choices become easier. Better self-awareness helps you build boundaries. The NHS document will go through the changes that are going to be implemented in the NHS. It will also help you to show the recruiter how well you've researched for the particular job role and company. The team would advise others contemplating such a programme to: Do you have a question about social marketing? 5. 3.) Box 9 The bene ts of partnership working: the Change4Life campaign. Contrary to initial expectation that local supporters would come primarily from the voluntary sector and community-minded individuals (many parents themselves), 70 per cent are LA public sector workers. According to the new changes the government is planning to close 151 primary care trusts and have them replaced by GPs, the question that has been put forward by this proposal is that how much money is going to be spent on administration rather than health care? But do campaigns like these really work? In its first year, Change4Life focused on families, particularly those with children under 11. During 2009, meetings were also held with the American Health Secretary and with Michelle Obama, to explore the possibility of adapting the Change4Life model for the US. The campaigns overall do give out a positive message to the public but now need to improve on how they are going to lower the rates of the health risks mainly in those who are living in poverty. Find support, share experiences and get exclusive member cookbooks, giveaways and freebies. At the stakeholder launch, seven commercial organisations had signed the Change4life terms of engagement and made pledges to support the campaign. Do you have a 2:1 degree or higher in nursing or healthcare? (BBC, 2011), GPs will be expected to publish yearly reports of their performance. This skill can help them develop relationships with their managers and other members of their teams. Even professionals who work independently can benefit from the ability to work well as part of a team. Do you collect any personal data of the users of the app? Within the family, the focus would usually be the mother, who is more often the gatekeeper of diet and activity, although the programme would ensure all materials were accessible for those fathers and carers who want to be involved. There will be a Health Watch network where feedback will be gathered from patients. Outside the CRM programme, the team realised there was considerable appetite among the public for interactive products and tools that would stimulate behaviour change and help them track the changes they were making. This will ensure that England has a healthier environment so that everyone can socialise, relax, travel and shop free from second hand smoke. The conclusion will bring the main points together and summarise what has been said in the portfolio and will also state whether the campaigns have done what they have aimed to do. The Change4Life advertising campaign has made the subject of weight and physical activity a hot topic and it urges us to make changes to our diet and levels of activity. Inability to motivate teams. The complaint was that they are not promoting a healthy lifestyle; they may be telling them not to smoke but instead are promoting drinking and sex. Our nursing and healthcare experts are ready and waiting to assist with any writing project you may have, from simple essay plans, through to full nursing dissertations. The advantages of NGO Aid over Official Development Aid. But a criticism that has been put forward is that change4life could be flawed from the start. Overall with the campaigns it has been found that the campaigns have got their strengths but also have a lot of criticisms that they have top work on to improve which they have been doing to prove that they do work. Leadership skills. There have been criticisms of the personal health responsibility agenda, some of which are that the agenda blames the victim, because they ignore the social context in which the individual makes their decisions and health related actions take place. Competitive, Disorganized, Limited experience in a nonessential skill, Not skilled at delegating tasks, Not skilled at . Here's a table with some common strengths and weaknesses job seekers might cite: Attentive/detail-oriented, Collaborative, Creative, Empathetic, Entrepreneurial, Flexible/versatile, Honest, Innovative, Patient, Respectful. Strengths are often identified as part of strategic planning, swot analysis and competitive analysis. In a survey published by the Food Standards Agency (FSA), Two-thirds of the British public say it is important that genetically modified ingredients are labelled on food. They can subtly understand if you are balanced. (Clews, 2009), Now it is being said that the new coalition government is taking away the funding from Change4life which was put forward by the Labour government. Disclaimer: This essay has been written by a student and not our expert nursing writers. *You can also browse our support articles here >. . For example, if a job requires a lot of work on team projects, you might say one of your strengths is that you are a clear communicator who can work with diverse groups of people. Since there was no universally accepted model for behaviour change with regard to obesity and since this was the first time any government had implemented a programme of this nature, scale and ambition, the team derived a set of assumptions from existing literature on behaviour change for diet and activity, which it used to drive its marketing campaign. In 2021, it was brought under the Better Health brand. When asked if warning labels on products affect their decision in purchasing them, majority of them said no. Cowpe's Chip Pan Fire television campaign significantly reduced the number of chip pan fires by 33% in Tyne Tees . Low confidence. They also stated that the GPs do not have enough power to see any changes in the system. The second phase was launched in 2010 which shifted the focus onto Chlamydia with the warning that this has no symptoms and can be passed on without people knowing. Since then the movement has grown and is now targeting parents of 1-4 year olds (Early Years) and new parents with babies (Start4Life). Put a positive spin on your answer. In particular, there were changes in the purchases of beverages among Change4Life families, who favoured low-fat milks and low-sugar drinks, 44 per cent of primary schools, hospitals, general practices, town and village halls, childrens centres, pharmacies, nurseries, libraries and leisure centres displayed Change4Life materials, Over 25,000 local supporters used Change4Life materials to help them start conversations regarding lifestyles, with over 1 million people, NHS staff ordered over 6 million items of Change4Life material to distribute to the public, Primary schools generated over 50,000 sign-ups to Change4Life, LAs and PCTs joined up their own activities and created new ones, such as street parties and roadshows, 1.5 million in spend from other government departments, A further 7.5 million of national partner activity, 12,457,572 in free media space for the launch, 532,393 in free media around the sponsorship of Channel 4s The Simpsons, 200 million in commitments by the Advertising Association consortium, Embedding Change4Life within the broader policy context. Low adaptivity. The survey was available online and on paper and was door-dropped directly to high-risk cluster areas, delivered face-to-face via field marketing, supported with direct response television, made available in doctors surgeries, pharmacies and post offices, and distributed in womens magazines. In order to create a robust evidence base, 7 per cent of the total marketing budget is being spent on research, monitoring and evaluation of campaign activity, and national partners are required to demonstrate how they will evaluate their own activity and to share any results with Change4Life. (Everett, 2009), There are three marketing objectives that the campaign has the first is prevention-building attitudes, knowledge and skills that make safe sex more likely. A lot of campaigns are now in place to inform mainly teenagers the importance of safe sex. This will go through what might improve in the NHS due to changes and what will not improve. Strengths and Weaknesses of Functionalist And Conflict Theories. The strategy sets out a framework for action in five main areas: children, healthy growth and healthy weight; promoting healthier food choices; building physical activity into our lives; creating incentives for better health; and personalised advice and support. All campaign materials would give at-risk families the opportunity to sign up to an ongoing CRM programme that supports behaviour change. It also enabled those organisations that provide services and commission marketing of their own to join up their activities with the national effort. By newsroom on January 18, 2013Comments Off on Effectiveness of Change4Lifes new Campaign. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. 200,000 at-risk families who joined Change4Life were entered into a CRM programme, which comprised 4 separate packs of information and resources, designed around the calendar of family life and delivered to their homes. The first phase of the campaign was focused on contraception and the choices available. In England 24% of men and 26% of women are obese, while 65% of men and 58% of women are either overweight or obese. The Teenage Pregnancy Independent Advisory Group (TPIAG) has warned that the budget cuts and the changes in the NHS are going to threaten the current downward trend in teenage pregnancy. Among other things, the Terms require the organisation to support healthy diet and activity behaviours and the goals of the campaign. The under-18 conception rate has been at the lowest for over twenty years, on the other hand experts have said that the target to halve the teenage pregnancy rate will be missed. The campaign has worked alongside with a range of colleagues such as GP staff, primary schools and early years settings. We're here to answer any questions you have about our services. Change4Life is the Department of Health's national public health campaign, which began in January 2009. When preparing to discuss your weaknesses, choose one that gives you the chance to demonstrate growth and enthusiasm for learning. 2. Obesity is a serious concern for the United Kingdom, with as much as two-thirds of men and almost as many women now being overweight, according to an NHS report. Change4Life is the British Government's flagship brand focused on tackling childhood obesity. Due to differing cultural drivers, the six ethnic minority communities surveyed did not fit neatly into the mainstream segmentation. The three campaigns that have been mentioned in the portfolio have given an overview of what the campaign does and the strengths and weaknesses. How much has Change4Life cost since it began in 2009? In its first year, Change4Life focused on families, particularly those with children under 11. The following are examples of strengths at work: Hard skills. (Channel 4, 2011), The changes mean that there will be a loss of 24,500 jobs and approximately 21,000 of them will be going through redundancy. Answer example: I would definitely choose the ability to build a rapport and work as part of a team as one of my strengths. The campaign would launch with advertising explaining the link between weight gain and illness and reduced life expectancy, positioning this as an issue that could affect the majority of families in the future. 'Change4Life at risk of failing' says public health expert The Governments 75m campaign Change4Life will fail to stop rising levels of obesity unless it commits to a strategy to change long-term behaviour, the outgoing UK Public Health Association chairman Professor David Hunter has warned. E.g. Physical strength - you may have incredible flexibility, coordination, or endurance. They use stories from media to support the campaign and fuel discussions. The budget of 70 million will not increase productivity but will lead to a less productive system instead just as the Labour Government experienced when they doubled the NHS budget. Project management. Change4Life 7.9. currently described as the marketing component of the Government's response to the rise in obesity. These figures are worrying given that in 1993, when the first study was carried out, only 13% of men and 16% of women were classed as obese. The campaign talks about fat in the body rather that fat bodies and makes the link clear between fat and preventable illnesses. Be honest and choose a real weakness. The research sought to develop a rounded picture of the role food and activity currently play in family life, the attitudes driving behaviour relating to diet and activity, and which families exhibit behaviours and attitudes that could put their children at risk of obesity. The aim is to make it much easier for consumers to quickly tell the fat, salt, sugar, saturated fat and calorie content of particular foods from the colour used. It will then go through whether enough is being done to promote healthy lifestyles. He has stated that the evidence that has been found that their campaign can have a positive effect for short term but it cannot be used for long term and so something needs to be done to prove that the campaign is not a waste of money and time. The CRM programme should have been ready to go out to families as soon as they joined Change4Life, Develop more products for professionals, such as teachers and doctors, who have a professional interest in combating obesity. Then the third stage which was also launched in 2010 moved the focus back onto contraception again. Character-based strengths - some examples include enthusiasm, courage, discipline, and a positive attitude. This could mean a doubling in the direct healthcare costs of overweight and obesity, with the wider costs to society reaching 49.9 billion by 2050. Here we will discuss some exclusive strengths that can be handy in most cases. Free resources to assist you with your nursing studies! It has also provided a rallying call for those already working in the area, The How are the kids? mechanism was the entry point into Change4Life for 63 per cent of those who joined. Drive website traffic: By posting links to your website, you can help increase online visits. Before any national partner can work with Change4Life, they must sign the campaign Terms of Engagement. But for this agenda to work there has to be support from the coalition government. Other government departments took part by aligning their communications. But making unhealthy foods look bad is easy the vital task is making healthy foods look desirable and delicious, and thats where the packaging industry comes in., He continues by saying, At B&B, weve been lucky enough to work with a large proportion of healthy, natural brands, and its our business to make them more appealing to consumers than the bad for you alternatives. Specifically, SWOT is a basic, analytical framework that assesses what an entity . (Walayat, 2010), Andrew Lansley the UK health Secretary launched a White Paper which was titled Equity and Excellence: Liberating the NHS under which every GP will have to join a commissioning group by 2011/12 which will close down the Primary Care Trusts and Strategic Health Authorities systems. The research programme consisted of five phases: Analysis of the quantitative data showed that participating families could be grouped into six clusters according to their attitudes and behaviours relating to diet and physical activity. Some examples of strengths you might mention include: Enthusiasm Trustworthiness Creativity Discipline Patience Respectfulness Determination Dedication Honesty Versatility When you complete this list, choose three to five of those strengths that match what the employer is seeking in the job posting. This phase included social marketing training (including briefing on the research findings), face-to-face presentations and direct marketing. Not only will the SWOT analysis provide the company or business with a salient direction, but it will also allow the said company or business the ability to see and evaluate . Each campaign has in its own way given information on the health risks and what can prevent them. The team consciously decided to avoid government branding, since research indicated that people were keener to be part of a movement owned by all, rather than prescribed by the Government. She also stated that it is not easy for the teenagers to get hold of information and support that they need from schools. Is a field with close links to policy-making and practice and thus a type of research with high societal relevance. (Politics, 2011), The factors that are behind the poor sexual health of Britain have been debated and there is no single suggestion. Anti-smoking campaigns uses advertising to put out their word to stop people smoking, a lot of different advertisements have been used which are directed to smokers. We can not succeed alone. (Politics, 2011), Others have put forward that the current education policies are not successful in adequately equipping young people to promote their own sexual health and others argue that Britain need to have an open attitude towards sex to encourage safe sexual behaviour. Strengths: Communication skills (verbal and written, listening and understanding) organizational skills (planning, organizing resources and time-management) diligence (hard-working, responsible and reliable) Areas of improvement: impatience (expects good results and gets frustrated with slower performers) 3. [270] According to DH, the campaign aims to inspire a societal movement in which everyone who has an interest in preventing obesity, including government, business, healthcare professionals, charities, schools, Biology. 3. 13. (Bawden, 2010), It has been stated that the pregnancy rates will rise unless the government takes renewed action. The local health authority had determined that to counter methods that tobacco companies have used to lure young people into thinking that smoking is cool, the most effective way to stop people from smoking is to fight fire with fire. Recognizing this the Government have launched a new TV campaign under their Change4Life scheme, highlighting the levels of sugar, fat and salt in everyday foods. The second is protection-which encourages protective behaviours that make sex safer and intervention-intensive support for those who are most at risk. (Pharmaletter, 2010), An important aspect of the proposal is that the health care providers will be paid according their performance, reflecting outcomes as well as activity and progress on outcomes will be supported by quality standards which are developed by National Institute for Health and Clinical Excellence (NICE). (Watts, 2009), The UK Public Health Association Chairman, David Hunter has warned that the governments 75 million Change4Life campaign will fail to stop the rising levels of obesity unless it develops a strategy to change long-term behaviour. (Laurence, 2008), However it has been stated that the ban on smoking in public has failed to increase the number of people quitting. This assignment will be going through three health campaigns that are based in the UK to promote healthy lifestyles. Accordingly, agency partner M&C Saatchi created the Change4Life brand, along with a suite of sub-brands (Cook4Life, Play4Life, Swim4Life, etc.) Open Mindedness. Change4life is a society-wide movement that has the aims to prevent people from becoming overweight by encouraging them to eat better and move more. Firstly, there is a common misconception that foods can be categorised into "bad" and "good" foods, with "bad" foods including crisps, cakes, chocolate etc., and "good" foods including vegetables, yoghurts, nuts etc. (Tasker, 2010), Lansley praised the scheme by saying that it has achieved a lot; especially in the way it has bought many people together such as healthcare professionals, teachers, charities, businesses and thousands of volunteers who have their support. Public speaking. (Walayat, 2010), By the government announcing that the primary care trusts are going to be closing it marked the first step towards the NHS becoming privatised. In addition, three television commercials were made. (Watts, 2009), The department of health is now keen on getting corporate partners that the department seems to have forgotten the certain steps that need to be taken that can stop obesity such as protecting children from junk food marketing or forcing companies to use effective nutritional labelling. But if I want a cigarette, I will go and get one regardless.. Strengths Weaknesses Can be seen as a campaign against sugary and fatty foods all together which could impact people's health and mindset, increasing cases of unhealthy diets and anorexia (extreme cases) The "call to action" may only appeal to adults or parents as children would not download the app. Food and Beverage News decided to investigate these questions. (Politics, 2011), The Department of Health does admit that the sexual health services do need to be more modernised and they have set themselves targets to cut the rate of unwanted pregnancies and reduce the spread of STIs however, they also state that they have had achievement in lowering the rate of pregnancies. That context will give potential employers insight into your level of self-awareness and commitment to professional growth. (Pharmaletter, 2010), There are criticisms of the new proposal it has been stated that the plans could cost the NHS its 20 billion efficiency savings target. (BBC, a, 2010), A lot of people have supported this idea by stating that the interventions that were put forward did not work but actually made health inequalities worse. NHS approved education and behaviour change app for people with type 2 diabetes, prediabetes, obesity. The model assumes that most behaviors of social relevance (including health behaviors) are under volitional control, and that a person's intention to perform a behavior is both the . 6. This information isn't usually absorbed for any planned purpose as with dedicated studying, people with the Debater personality type just find it fascinating. The campaign aims to motivate a societal movement in which anyone who has an interest in preventing obesity, they can be businesses, healthcare professionals, charities, schools or families can play their part. Study for free with our range of nursing lectures! (Watts, 2009), Change4life tried to justify the partnerships by claiming that they want everyone to work together to fight obesity. For protection-there will be contraceptive choice, carrying condoms or access to condoms. With that in mind Dan Einzig believes that Change4Life is a small start to a long-term solution: This campaign is just one part of a larger picture in society, which is underpinning peoples interest and education in what they eat and drink. The How are the kids? questionnaire was distributed to over five million at-risk households. The programme began with over six months of engagement with partners and workforces, local service providers, potential local supporters and (non-governmental organisations (NGOs), so that when national marketing started, the public would encounter an informed and supportive local environment. In keeping with the life course approach outlined in Healthy Lives, Healthy People: Our strategy for public health in England, the Change4Life programme will provide information, products and tools for If trends continue as forecast, by 2050 only 1 in 10 of the adult population will be a healthy weight. Vaccination is an effective way to become immunised against diseases, however vaccination can be unpleasant and does not offer complete immunity. The changes in the NHS are complex and are mainly to do with management although Andrew Lansley the health secretary has ensured that patients are at the heart of the changes. However, it is what is needed as it could change behaviour. The formula for your answer is easy to follow: First, state your weakness. Looking at the criticisms and the strengths of the agenda it has to be put forward that after all the years spent on interventions and other campaigns supporting people to change behaviour will the personal responsibility agenda work? Some examples include enthusiasm, courage, discipline, and a positive attitude majority them... Since it began in 2009 63 per cent of those who are at! At the stakeholder launch, seven commercial organisations had signed the Change4Life campaign campaign! 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