Can you imagine when people see this headline in the news, you should turn on your boiler this summer? Jared: was, um, when you made the transition, what was the website doing in terms of, you know, was, was it earning. Like what are some of the, the big high levels that, that you learned along. Um, and yeah, I think you're right. Certainly can, can have some problems, but for me it's worked out pretty well. And then I was like trying to figure out how to get internet into the container so I could, or into the shipping, like the storage container so I could like print the labels. Kevin Espiritu YouTube Star #231141 Most But, you know, in 2021 as a standalone business, like before raising, we did seven point something million in, in revenue, uh, with a team of me and four contractors. Today we're joined by Kevin Espiritu from epic gardening.com. So basically from my early twenties, like 18 on, actually, I, I had been relatively self-sufficient. And so what we did is we bought all of the injection mold assets, which is like these big old machines that make the product mm-hmm. Online Poker: Seeing the Matrix For The First Time Really I an e-commerce play, um mm-hmm. It's something you can't get anywhere and he's probably not gonna make that. Um, and you're not subject to any of the like algorithm risk, you know, if you're working remote, doing some programming or whatever, uh, when you get into like, you know, 15 K month, you're looking at like 150 K in revenue. Uh, and, and there you go. Like, that guy's just simply never going to beat us. And I was like, the audience is shouting for me to just make this available in the usa I don't have to be some genius. Yeah. I mean, it's tough to me, it feels inevitable that the whole niche site thing at some point def it. There's a ton of inspiration you can gather from the different decisions that Kevin made along the way. And so same traffic, quadrupled rpm, pretty easy way to grow your revenue, right? One way to make the soil cheaper is to buy half the amount you need as a potting mixit doesnt matter what typeand to mix it with your native soil 50/50. Yeah. Uh, most of the live goods are put in, you know, there's just, there's a lot of sort of waste and, and poor design. Jared: approach and knew that it didn't have anything wrong with it from the past or anything. @jayclouse attention -> confirmation of directed action = trust Did you follow along where now you're producing and actually making your own products? Um, if simply the act of shining a light on it destroys it. And so I was like, you know what? The following is excerpted from Sunsets newsletter, Sunset 101: The Ultimate Guide to Raised Beds. To find out more about Sunsets newsletters, click here. So, voila, you don't actually need to rely on a non-existent algorithm for, for podcast discovery, there's, there isn't one. WebIt was released on October 3, 1989 by DaySpring Records, marking the band's return to the Word family as the early version of Petra was signed to sister label Myrrh. People named Kevin Espirito Find your friends on Facebook Kevin: right? It is a known fact, at least in the boiler trade, that if you keep your boiler off for many months, it might rust and it might get you into trouble if you keep it turned off from spring to next winter. Maybe the blog itself, like how much was that a factor? I guess a follow up. Right? Would you like some killer tips on how to turn a niche site into a prominent brand capable of withstanding Google updates and an AI apocalypse? And yeah, it's a little more annoying to ship this thing, but it will work way better. We, we sell all of your product already, so why don't you just join the team? Webhart's memorial chapel gray, ga. nya*wilcomatic ltd aberystwyth; kevin espiritu married , you know, someone, but books, especially if you go with a traditional publisher, you get like an eight to 10% cut and a book advance, which typically you just spend on making the book. So I was like, you know what? . So you got, uh, almost like a two x RP M bump. In this episode that originally aired live on The Food Garden Life Radio Show, we talk with urban gardener, author, podcaster, and YouTuber Kevin Espiritu from California. Appreciate it. . And so I decided to go like gamer tech dude, you know, and have the RGB stuff going on. Maybe that's the better. So about quarter in product and a quarter in, in ads and stuff. Not Facebook. And then I had very large platforms and a core product in the, in the market. Yeah, yeah, yeah. Lives in Las Vegas, Nevada. So this was the hook, and this is why this campaign was so successful. Um, but that was 2017, I think I bought the site for like a thousand dollars and, um, I penciled out the RPM math and I was like, I think this pays itself off in like three months. So I believe in 2017, I think at that time I switched to Zoic from Aen. Like I went to college at uc, Santa Barbara, but I was playing online poker to pay for school. Can you imagine when people see this headline in the news, you should turn on your boiler this summer? I think it's probably more in vogue these days to, to do stuff like that. Yeah. So you always look back and I go, well, if I knew what I knew I would've bought. Um, and build, build it into like this media network that has a product network. Mm-hmm. Uh, and so I was a little scared, but then I was like, you know, worst case you sell 'em at costs, you get your money back, whatever. Jared: Good distinction, . Jared: paradox there, . There's, there's an incredible amount of luck there. For first time gardeners, it goes back to auditing your space and knowing your light access. You know? So I was sort of sniper shotting all these keywords and just making really obvious bets on, okay, this keyword, this difficulty level, this, you know, this amount of traffic, just write the best article on it. Mm-hmm. I believe also a podcast at that point in time. What a masterpiece pring building campaign with 20 links in big publications such as the Sun Express Mirror, Wells online and still landing. And, yeah, I mean, as far as like revenue's perspective, we sell mostly products these days, which I'm sure we'll get into. Mm-hmm. Um, and yeah, that's pretty much it. It got to the point where we were selling 90 something percent of all the total revenue of that line. Maybe, um, from a, a website and social media standpoint, maybe, whether it's. It's doing really great now, I, I personally love following Kevin's gardening advice. You jumped in, you just kind of jumped in one day and did it and learned. If youre growing indoors, you need to build a routine. We therefore advise the press with an expert commentary piece on behalf of our boiler client that people should turn on their boiler this summer just when the heat wave is in full swing. in the videos that were, that are, are popular and getting released and whatnot. And so, you know, we're hiring some, some better players in, in those roles to help out there. So this was the hook, and this is why this campaign was so successful. Uh, and YouTube is somewhere in 280 million maybe, um, views total across the whole channel. Right? Um, YouTube. Probably put 18 months in there, left in 2016 to go full-time on Epic gardening. And that is functionally more valuable than my tips on how to grow tomatoes. Mm-hmm. And you have a relatively aged domain. He produces great content and it's so fun to hear how he's done that along the way. How To Make Money on Audible: 4 Easy Ways to Monetize Audible, 10 Best Social Media Content Generator Tools: Unlock The Power of Automation. Planning is key to starting a garden, Espiritu says. And that, that's, that was really the impetus. So that was like an exciting thing. We are excited to have him return, this time to give us updates about You just beat the algorithm cuz you're throwing traffic at it that no one else can compete with, right? Jared: question to that too, which Yes. Hey, so this is gonna be a fun interview. But you, you gotta think about it that way. But he's expand. Eric L. Espiritu Villanueva, age 24 Charge: Theft II . , uh, then joined a, a publishing startup at a company called, it was called Book in a Box at the time. And I, and I didn't even know how to ship it to the customer. And it was for for sure the most money I'd ever spent at, at one point in time, you know? Yeah. And what would've killed me is just living off of, you know, daddy Bezos's, you know, good, good graces, right? Um, And he's just doing his best to like become as resilient as he can. Maybe it's time to, to go do my own thing. And gardening in general is getting more popular and so I'm like, there's, there's probably new stuff we can make that the form factor's not quite right cuz most of the garden stuff comes from the farming world and it adapts down to the gardener, but it doesn't perfectly fit. Thing of product coming in, how do I actually land it in America and how do I actually ship it to the people who, who, who ordered it? Jared: I think even looking back into 20 16, 20 17, those time periods, like that's a probably everyone would consider a pretty fast rise to growth, right? Yeah. I hope this video inspires and shows you what's possible with a clever hook. Some of the things you really dove into to to, to. My name is Jared Baum and the Today we are joined by Kevin Aspi, too. Kevin: Yeah. So, so 2017 through, 18 was kind of more of the same scaling, um, on, on the, the models that I already had. Ratings & Reviews What do you think? Huge thanks to my co-teacher Anuka Welcome to the Niche Pursuits podcast. With a portfolio of successful websites and over 700 plus satisfied clients, the [emailprotected] have the skills and experience to help you succeed from keyword research to link building content writing to done for you websites. So really, unless you, unless you earn out your advance, cuz in advance doesn't mean it's free money. . , um, you know, people, I guess my first question would be for the person who's listening, who, who doesn't really, you know, want to get into investment, who doesn't really want to get into product. So from a revenue perspective, books aren't that great, but, um, they're actually really good for, you know, a news outlet picking up, oh, this guy's a boat, he must know something, you know, so that, that happened. I wanted to let you know that today's episode is sponsored by Search Intelligence. Right, right. And we have 80 ish people on the team now. Kevin: for growth? Yeah, exactly. There's, there's an incredible amount of luck involved in the timing of what mm-hmm. 25 Feb/23. Last Updated 2022-07-04T16:21:25Z lanzamientos Right. Use of this site constitutes acceptance of our Terms of Use and Privacy Policy. Mm-hmm. That implies membership for life and unconditional support. Um, man, it's hard to know where to go, but I, I do want to try to understand from a mindset standpoint how you. And so I think at the time Epic actually have a chart. Almost like a ball that you haven't dropped yet. This was 2017, so there were like four, um, and they were all like 30 to 60 minute shows about a particular topic, usually with a guest. Uh, some really sort of big heavy hitting books, which really cool model. My name is Kevin Espiritu, and I run a company called Epic Gardening. Espiritu, who did not grow up gardening, explains how, after studying business, he discovered gardening. Yep. , a lot of people listening might have traffic and you might adjust, totally sparked their interest, right? Espiritu is married to his wife, or. And so I was like, well, what's the easiest podcast I could possibly make? And you know, guys like the Authority hacker guys bug me all the time to like, make, make, make a course. That's crazy. Vintage-cover posters, coffee mugs, jigsaw puzzles, tote bags, and more. Um, but really, I think back then, really not that many people were just trying to build a site in the space the way that I was trying to build it. Surfer SEO Review: Is It the Best All-In-One On Page SEO Solution? With his help, youll be on your way to growing a healthy, flourishing garden in no time. You don't need a lot of money. Kevin Espiritu is organizing this fundraiser. And so I think it's just like realizing what you actually. Um, and then I think pretty shortly thereafter I went to Adri, I wanna say. A Visit to the San Diego Home and Garden of Kevin Espiritu. I suppose, especially looking backwards, but, but also kind of put me on this like, Sort of hamster wheel of trying to figure stuff out on my own and, and kind of beating my head against the wall, like building websites for people. Sign Up. Log in or sign up for Facebook to connect with friends, family and people you know. I mean, if, let's say, you know, in my world you've got how to grow basil, right? So in two, three months I was at two, three grand a month. One of my most devoted team members, Clarisa, Right. Uh, and then when I bought the, the container, so I bought a shipping container, like I said, for 35 grand. Here at Sunset, were currently on a mission to demystify gardening for first-timers. WebOriginally started as a hobby by founder Kevin Espiritu in 2013, Epic Gardening has since become the worlds most followed gardening brand. Today he shares exactly what he did to get here - highlighting the power of thinking big and how to make it work. Check reviews, hours, insurance options, & book your appointment today. Thanks. Uh, which is, you know, you're still in the scaling up phase of a company at that point in time. Um, final question on that, maybe flipping gears, but putting, putting yourself in the shoes of, of a listener that perhaps. Uh, I had some referral traffic coming in. Um, and, and there you go. Now, Kevin has grown this brand into something that now he has investors and he's had to really adapt his role over the years from being. Offers may be subject to change without notice. NFL YET aviation students awed to be part of 2023 Super Bowl Breakfast event. And what are some of the big things you learned in adding product? Yeah. WebKevin Espiritu Profiles | Facebook People named Kevin Espiritu Find your friends on Facebook Log in or sign up for Facebook to connect with friends, family and people you know. A massive seven figure driver of business force that is very, very high margin, which products are less lower margin. Yep. That's, uh, well, congratulations. And I was like, looking back now, I'm like, that's like the dumbest thing I've ever thought of. Uh, he doesn't wanna hire anyone. He operates at like a 99.2% profit margin of his business. It's all about helping you find your niche, getting the motivation and strategies you need, and growing your ideas into somethingreal. But, you know, we recently acquired a seed company and so like combined, we'll do you know well into the eight figures in revenue this year? Um, for most niche site builders, what it seems like is that point never comes because they're pretty content. Like, I know a guy, uh, I think his name's Mike Niche twins or something on Twitter. I think we can build like the educational side of the company, which is all the content we're bringing on, like new creators, someone who's not just me on the camera. Um, I was like, you know what, maybe I should actually get a little more humble and work for someone, or work for a company that knows what it's doing and knows how to scale to a certain point so I can actually learn what I'm doing wrong. So you could do very quick basics, three minute episode, or you could, you could interview a, a guest who knows how to prune tomatoes for 10 minutes, or you could make some sort of master guide. So YouTube podcast, um, I, I think I got a book deal at the end of 2018 and then that launched in 2019 or something like that. Jared: Yeah, yeah. I mean, you, you don't need that much more in traffic to, to triple, quadruple the income if, if it's a big ticket thing. Mm-hmm. So at least I had two versions of the same thing going that aren't dependent on one another. That's gotta be. 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